Foo Works | AURA XR

Aura XR & Diesel Displays

This joint venture will provide Diesel custumers with the ability to integrate XR experiences with their marketing strategies, resulting in creative engagement, participation, and experimentation with enhanced technology, existing in the new era of digital marketing.

We provide all the tools required for a user friendly experience. A dedicated portal will be customized and created to administer every Web AR or XR App experience that we create.

We build the bridge between the physical and digital worlds, to benefit your clientele, creating value within the innovation, be sure, an exciting adventure awaits.

1 Speed & Flexibility

We can build and publish a beta branded App in one week, ready to receive any XR content. We can publish a Web AR experience record time (one day).

2 Brand & Customization

Easily publish updates and rearrange experiences to fit our customers communication needs.

3 Design Quality

The experiences we create are beautifully designed. Our game templates are made to fit many business niches.

MARKETING

EDUCATION

TRAINING

TOURS

PACKAGING

RETAIL

SHOP XR

BLANC XR

SOCIAL XR

ESSENCE XR

PLAY XR

WEB XR

MIND MAP

FOO WORKS

AURA XR DIESEL

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AURA XR will deliver the production end, interacting directly with Diesel creative directors and the clients by contributing ideas and tech solutions.
Also we will constantly create games, video and 3D assets and functionality templates that enhance our growing library. Eventually we will reach a point where little to no intervention from programmers will be required to create quality Apps and content.

Blanc labeled Apps. Branded beta published in 2 weeks.

Within Blanc XR we present the Heritage XR App made with Blanc XR. This App is focused on what we call “Cultural Entertainment” and is a perfect example of the kind of robust experiences that Blanc XR can contain. These experiences may include:
· Image Recognition
· Plane Recognition
· Geo positioning
· Proximity Triggers
· Chained AR Bundles
Please download the App by scanning the QR code:

DIESEL will provide client solutions by creating opportunities to implement our tech & content services into campaigns, systems, and projects of all sorts in which our experiences will enhance the decision making, education, training, entertaining or any B2B or B2C process or strategy.

Analytics

All of our experiences are completely compatible with Google Analytics and we can track everything this service offers.

WebXR
On a web page, Google Analytics can help to:

Measure visitor traffic - It is possible to know how many users visit the portal, how many leave it and how long they interact with it.

User behavior - We can discover what interactions the user makes within the portal.

Conversions on the site - We can find out how many times a user makes purchases or exchanges on the portal.

User location - Google Analytics is able to describe to us from which global position they access our portal, from which device they do so and how they reached the page.

Screens - In Google Analytics screens represent the content that users see.

Events - Events are a useful way to collect data about user interaction with interactive components of your game, such as the use of a certain item.

User times - User times measurement offers a native method of calculating a period in Google Analytics. It can be useful, for example, to measure the loading times of resources.

Social Interactions - Social interaction measurement allows you to observe user interactions with various social media widgets embedded in content for sharing and recommending.

Ecommerce - Ecommerce data in Google Analytics is made up of transaction and item hits, related by a shared transaction ID.

And more...

Apps
The Google Analytics applications for apps are the same as the web applications, apart from:

GAv4 Prefab Object - Is a Unity component that allows you to embed Google Analytics within a specific object within a scene in Unity. For example, discover how many times a user clicks on said object.

What actions do my users take? (Events) - If you want to track important actions in your app, you can use events to describe this action in Google Analytics. For example we can use this quality to find out when a user got an achievement, how many tries it took.

Do users complete my app goals? (Goals) - If you have specific goals for your app that you want users to complete, you can define and measure them with Goals in Google Analytics. For example, a goal might be for users to reach a certain game level or purchase an item.

How long does it take a user to complete a task? (Custom Times) - If you want to measure how long something takes to complete in the app, user times can be used for time-based measurements in Google Analytics. User times are similar to events, but they are time based.

Heritage XR, made with Blanc XR

Heritage is made with Blanc XR, a self-regulating, self-improving environment for producing and managing applications. As it stands, at this stage in development, it can be used for creating presets. Some of these templates can be used for creating quick, detailed Apps for stores, restaurants, general publicity, and anything VR-based.

Blanc will increase in sophistication as new templates are required of it. These will be developed for specific projects, but once implemented they become an integrated template within the environment. Eventually Blanc will reach a point where little to no intervention from programmers will be required. Think of it as a Wordpress for quick, quality Apps.

Studio XR is the technology at the heart of Blanc and other of Aura’s offerings. It allows for on the spot tweaking of assets. This means that a client can update, change or replace anything within their personalized application on the fly. As of now Studio requires a certain know-how to interact with, but as the symbiosis between Blanc XR and Studio XR strengthens anyone will be able to manage and personalize their applications immediately and without hassle.

You will find a robust XR example within Heritage XR, in the section called "Franz Mayer Museum" you’ll be able to interact with this painting which nicely showcases our animation quality within our AR image recognition software.

Branded Games

Our game engine can be used to generate simple or complex, branded sweepstake experiences. At its most elemental we can create easy to understand games that can be tied-in with a certain brand's goals.

Roulette AR

Web XR gaming experience

The use of web-based XR allows us to create experiences that can be interacted with immediately through any web browser. Content of this type does not require an app or any other commitment - a QR code and a camera is all you need to get started. This is an efficient approach to get the people to engage in the experience. Access the demo experience with this link and then point to the image.
https://www.auraxr.com/web-xr/wheel-of-fortune/xr

Aura, at its heart, is a studio founded on the creation of specialized XR experiences. Our team has years of experience with XR asset generation, design and all of its applications. We can create anything from simple AR interactions to full-blown VR experiences.
Content creation for XR is developed in our workshop with the highest standards. When creating for XR optimization is key. We are creating huge, robust and complex experiences that can run on smartphones.
Storytelling takes a huge part in the success of every one of our experiences. New media requires a mix of tech aspects together with the performance ones that meld into a creative interconnection of solutions that make every experience unique.

Essence XR Showreel

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